About the Campaign
The ‘Has it Clicked Yet?’ campaign strives to reduce road fatalities and injuries by asking young drivers and passengers to recognise the importance of seatbelts and aims to reintegrate ‘buckling up’ correctly as a routine habit.
The campaign promotes seatbelt usage as a positive and intuitive behaviour that takes up little time but makes a big difference. This attitude and tone help to instil a culture of safety on the road for young road users. The ‘Has it Clicked Yet?’ campaign was selected as the Re:act University campaign for 2025 in Victoria.
Findings from the TAC’s 2024 Road Safety Monitor Report reveal that individuals aged 18 to 25 are the most likely to travel without wearing a seatbelt as both a passenger (10.5%) and driver (6.4%).
So, we asked ourselves, why hasn’t it clicked yet for young drivers and passengers? This question became the catalyst for our campaign, as we aimed to address the complacency of the younger demographic around proper seatbelt use.
Taking Action
Tips on how to wear your seatbelt
Adjust your seatbelt so that:
Seatbelt is clicked in
The lap belt fits firmly across your pelvis, under your stomach and above your thighs
The sash:
Crosses your chest diagonally
Sits across your shoulder
Does not rub against your neck or upper arm. Many cars allow you to adjust the shoulder strap height.
It isn't twisted or slack
Resources
To find out more about road safety visit:
For more information about seatbelt detection visit:
More information on seatbelt safety can be found here:
About The Team
Hi! We are Isabelle, Ezra, Kivian, Chloe, Veronica, and Gabriel, the designers behind the Has it Clicked Yet? Campaign created as part of the Re:act program at Swinburne University of Technology in Victoria.
We were fortunate enough to be a part of the Re:act program, an amazing opportunity to develop our creative skills and make a lasting impact on road safety.
We have learned so much about the design industry by participating in Re:act, and the program also opened our eyes to the depth of knowledge and work that goes into protecting drivers and other road users on our roads.
Isabelle Yeap
Chloe Saliba
Ezra Williams
Veronica Pampanella
Kivian Tran
Gabriel Olivier Hernandez
We are so grateful for the opportunity to make a difference, and make the roads a safer place.